The Surprising Truth About What Motivates Us

Salman forwarded me this cool video (below) created by RSA Animate with an inspiring and educational message about motivation.

As a brief synopsis, the video shows what people can do better to engage others and create social and organizational transformation. In a way it reminds me of Michael Porter and Mark Cramer’s article, “The Big Idea: Creating Shared Value,” in the Harvard Business Review that addresses the next major framework shift in business thinking. The article points out that in recent years, business has been viewed as a major cause of social, environmental and economic problems, prospering at the expense of the broader community. Fortunately, it offers a solution:

The solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking.

In our health policy class, we’ve been learning about insurance companies, health care costs, and Medicaid and Medicare, issues which have tremendous implications for practicing physicians and their patients. Many of our teachers expressed to us that back when they were in medical school, they never dealt with these issues. Now, without such an understanding, I feel like I would be doing harm to my patients.

Business traditionally has not been looked upon favorably in the medical world, but I think that perception is changing. We may not be happy about our current health care payment system. The solution, however, should not be bashing business but rather helping people, like Porter and Kramer, change the core culture of how business thinks and behaves.

How do we get there? Maybe this video can help.


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