South African Domestic Abuse Video

Just wanted to share this. Powerful stuff about a social experiment highlighting the neglect of domestic violence.

Here is the article copied from The Huffington Post:

“A South African advocacy group’s powerful ad about the realities of domestic abuse has become an Internet sensation, the Guardian is reporting.

Produced by People Opposing Women Abuse (or POWA), the experimental new video begins with a scene showing a young musician practicing on a drum set while at home in a Johannesburg apartment complex. Within minutes, miffed neighbors arrive at the man’s doorstep and hand him a written warning for creating the noise. Later, a recording of a violent domestic dispute — complete with sounds of glasses smashing and a woman’s screams — plays at maximum volume, yet none of the neighbors respond. The clip concludes with a stark message: “Every year 1,400 women are killed by their partners.”

POWA officials say they were astonished at the lack of response to the violent recording. “We were astonished,” Fran Luckin, the advertising executive who created the film, told the Guardian. “People complained about the drums within minutes…I think nobody really believes that someone dies in a domestic argument.”

Attracting over 500,000 views, the video’s surge in popularity reportedly comes on the heels of a disturbing survey conducted in South Africa’s Gauteng province, which found 37.4% of local men admitting to at least one act of rape.”

One Response to “South African Domestic Abuse Video”
  1. jaxie says:

    love this, definitely important and sad. my criticism: there is something more private and threatening about a domestic dispute. it’s much easier to confront someone about loud music than confront them about sounds of violence. i would be more interested in seeing data on contacting law enforcement. if this is lacking, maybe there needs to be more suggestions as to what should be done. but this is definitely an important video to raise awareness of the issue at all– thanks for sharing!

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